Rebranding takes many forms. It could mean changing your name, logo and imagery, marketing strategy and messaging, products, or any combination of these.There are
a lot of reasons why you might want to rebrand. Sales could be down due to your current brand reputation, or you might be introducing a new product or service that
changes what your business is all about.

Rebranding helps your business reach new audiences, market your products more effectively, revamp perception of an old product, or change your brand perception
generally.Is your messaging not resonating with your audience? Are you trying to reach a new audience? Is your logo or style out of date or unpopular? Are you introducing a new product or service that changes your identity?

Listen up,rebranding doesn’t have to mean a complete overhaul. When you do your research, ask your audience what positive elements they still associate with your
brand and make sure to stick with what’s working. For example, this could mean changing your logo but keeping your color scheme.Be clear about what you need to
change, why, and when it needs to happen. Think about assets that need to be created or changed.

Rebranding gives your business new life, but not every brand needs a big change.

● It’s easy to think of a brand identity as just a logo, especially when you see brand enthusiasts proudly sporting one on every article of clothing or on every electronic
    device they carry. But what else goes into a brand identity?People who feel emotionally connected to your business can become lifelong fans and customers. But
    to get there, your business has to be more than just a business.

● A brand identity or logo gives your business a face and should appeal to customers’ emotions. This helps them see your company as more than goods and services, and
   understand why your products fit their lives better than your competitors’.Creating a strong brand identity requires developing 4 statements.

First is Brand Character : 1 word that tells people what your brand stands for.For example one graphic design company is characterised as "Prosperity" and another as
"Innovative".Your brand character takes your mission and vision statements and focuses them into 1 word that represents both of them. To do this, think about what emotions people
feel when they think about your business.

Vision Statement : 1 aspirational sentence communicating your business‘ motivations and goals. It’s a “who we are” statement that should be lofty, and excite and inspire employees,
customers, and partners.To come up with a vision statement, figure out what your business represents and what it doesn’t represent.

A Mission Statement : more concrete and actionable than the vision statement, and describes your business’ reason for existing. It’s all about what you actually do and what
goods and services you offer people.To round out your thinking, consider how your target audience would describe your company and where you want your business to be in the
future,not forgetting what business you offer your customers.

Lastly, there’s your Brand Personality . This allows you to define the tone of voice, color scheme, and design aspects that you’ll use in your marketing and other communications
with customers.For your brand personality, ask yourself: If my brand was a person, how would I describe him or her?Once you have all 4 brand elements, you can put them all
together to help guide your marketing, strategy, and execution.

● Meanwhile, your ad campaign should leave people with the emotion represented by your 1-word brand character, and the tone of voice should
    reflect the personality you chose.All of these elements will help your marketing communicate what your business does, why it’s different, and what
    type of person you cater to – which helps solidify your brand in both your industry and your customers’ minds.

● Don’t forget: Always be authentic. You have to actually live up to your brand identity, not just talk about it. After all, customers don’t like to give business to
    brands they can’t trust.